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Direct Mail

Advertising mail, or direct mail, is an effective marketing channel that allows you:
• to send messages to an entire target group;
• to guarantee a longer life span for your messages;
• to guarantee the physical delivery of messages;
• to choose a form for your message that creates positive emotions – for instance, a gift;
• to maintain and create good relations with customers;
• to reach the right customers in a specific area;
• to reach customers that cannot be reached by other media channels;
• to approach target groups personally;
• to supplement other media channels;
• to better measure campaign effectiveness.

Estonian Post’s direct mail advantages:
• a service network that covers all of Estonia;
• all direct mail services from one place;
• quick processing and mailing of large quantities;
• ability to differentiate target groups throughout Estonia by individuals and companies;
• ability to deliver messages to large target groups;
• flexible and advantageous prices for services based on the mailing time and region;
• direct mail delivery possible within one workday on a project basis.

Direct mail services are divided in three: 
• Addressed direct mail;
• Semi-addressed direct mail;
• Unaddressed direct mail.


Directions for sorting, packing and labelling direct mail deliveries are available here .
Fill out an order-guarantee letter here .


In addition to the delivery of direct mail, Estonian Post provides its clients with many additional services, and in cooperation with the clients a suitable solution is always found.

Choice of target groups
The choice of the right target group can help to guarantee the effectiveness of unaddressed direct mail. The choice of a concretised target group allows the client to save on printing and delivery costs for advertising materials.

Compiling databases
. The services enables databases of legal persons to be compiled based on agreed criteria (field of activity, mailing region, etc.)
 
Printing and sealing

Assembling
- folding, assembling (together/apart), adding inserts, packing, enclosing deliveries in plastic (A4, A5), inserting in envelopes

Warehousing - warehousing (pallet per day), collection of deliveries to be returned

Sorting - sorting by hand/machine, tying in bundles.



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